If you haven’t known already both social media and SEO are the two most beneficial and valuable tools to use for your business. Nowadays, many of us rely on the internet, and if you haven’t gone to the bandwagon, you must start now. While integrating the two elements together, you can create a powerful combination when it’s used properly.
While it may seem easy, many marketers tend to make common mistakes when combining social media and SEO. Here are the 5 common mistakes:
1. Expecting Results for Doing Nothing
Success only comes with hard work and dedication; therefore, you must work for it. Results are not going to be handed to you. The social media and SEO world never sleeps so if you’re posting on your social channels or blog only once a month or even once a week; don’t be surprised if you aren’t receiving much engagement.
If you don’t want to live in a lonely cyber world; start making an effort and get in the habit of posting regularly on your social media and blog pages.
2. Not Being Transparent
What’s amazing about social media nowadays is that you can stay true to yourself and be authentic, while easily connecting with your audience. As a business, it’s important to make sure you are responding to all complaints, concerns, and requests from your customers in a timely manner. When doing so, it allows you to maintain and gain authentic relationships with past and new consumers.
If you start being transparent, it eventually will help to improve your search rankings when you integrate social media and SEO.
3. Not Engaging with Your Audience
Again, similarly to not being transparent, as a business it’s important to stay engaged with your fans on a daily. It may sound tedious, and most marketers tend to make this same mistake when integrating SEO with social media. If you respond in a timely manner, your consumers will appreciate that you took the time to actually read their comment(s) and it will help you to gain authority and trust.
Don’t Miss-
Top 10 Tips for Structuring SEO based URLs
Relation between Web development and Technical SEO
4. Not Enabling Social Sharing Buttons
How else are you expecting to promote your page or blog post? One of the biggest contributions to website traffic is from the help of social media. Figure out what social channels benefit you the most, (most commonly, Facebook, Twitter and/or Instagram) and add those on every post and page of your blog. Social share buttons will definitely help you skyrocket your traffic and more interaction with your website or blog.
5. Only Goal is to Make a Sale and Not a Connection
It’s already clear that you are using social media and SEO to help increase your ROI for your business, but only using it as a way to make a sale is not only going to lead you to lose your followers but it will prevent people from wanting to listen or trust you in the future. People follow brands because they are engaging, personable and easily relatable.
That being said, they don’t want to always be bombarded with sales pitches and updates about how great your product is over someone else’s. I can’t say this enough, but be creative, authentic while making connections and great relationships. You will not only be successful long-term but you definitely will receive an increase in sales.
These are the top 5 mistakes marketers easily make when integrating social media and SEO; it’s never too late to start over and make improvements. In addition, don’t forget to optimize content for SEO and social media. A common mistake is marketers tend to only optimize content for SEO, but not realizing you can for social media as well. Follow these steps and you are on your way to expanding your audience with better content and will be ranking high in no time!
