“No website can stand without a strong backbone. And that backbone is technical SEO.”— Neil Patel
The one thing that makes the internet such a static and evolving medium is the constant changes that keep taking place. It is more or less understood that today, to stand a chance to get any visibility for your business, it is undeniably true that you need to have a digital presence through your existing website and other social media pages.
Over the past few years the more the internet has changed the more has the SEO trends also changed. But, before we get into the semantics of understanding what are the SEO based factors that you need to keep in mind currently, let us understand why it is important to concentrate on SEO in the first place. Many digital marketers and online marketing experts believe that the dynamics of SEO is the very backbone of doing well in any online marketing campaign. And, this stands unarguably true!
It is a well understood fact that a well understood and optimized website and social media page will get more web traffic as compared to a portal that has not used the SEO techniques. Understanding this concept can be a tad bit challenging especially because it is also true that the analytical trends and the SEO rules are so very dynamic and keep changing from time to time.
With each update and change brought to the way in which a search engine understands your content, it is only natural that the way you design and market your content will also need an alternation and change. So what are the important SEO factors that change or influence the ranking of your digital presence in the online world. Let us take a look at some of the important factors that influence the way your page ranks nowadays.
# Page speed
# Mobile friendliness
# Domain age, URL and authority
# Optimized content
# User experience
# Backlinks
# Technical SEO
Now, invariably each of these factors are crucially important to have your web page rank in the top 5 or the top 10 results. We will look at 5 of them at length more closely, so that by the end of this blog you all are a step closer to designing a page that is optimized and ranks on every search engine.
Secure and Easy to Reach Website
Believe it or not it is true that the online world has brought a lot of speed and comfort, but along with that it has also brought a lot of unseen evil. There is no surprise thus that the number one parameter for your portal to rank will be the security and the accessibility factor. The URL and the address link of your website also holds a lot of importance, which is why it is extremely important to check the website address and the URL that is being created.
Need for Speed
When people these days claim that their attention span and level of concentration is short, it is only natural that they want instant results at really fast speed. Which is why the most important SEO factor at all times is the speed with which your page can load and function. In the era of fast food and high speed games, there is no space for websites that take forever to load and display. This is the precise reason why your portal needs to be designed and optimized in a way that it opens quickly on all devices including your laptop.
Mobile friendly
Again no level of surprise in understanding that the third most influencing factor today is the user experience that people get when accessing your portal through their mobile and other smart devices. These days one of the most important things to keep in mind is to design and come up with a website that can be accessed on both your computers/laptops and other digital devices such as mobiles and smart tablets as well. If your website takes too long to load on the other devices or loads incomplete, this will hamper your overall ranking on the SEO front.
Age and Authority
I bet you all were unaware of this little fact that impacts the most when it comes to site ranking. As per the reports conducted by the Ahrefs study it has been observed that most of the portals that rank in the top 3 or top 10 listing are more than 3 years old. Which goes to say that if your website is more than 3 years old and has content designed in a way that it meets all the SEO guidelines, then it will be easier for your page to rank in the listing when searched on any search engine. The age of your domain is also very crucial and almost very rarely does it happen that a domain which is less than a year old ranks on any search engine.
Optimum usage of Keywords
When do you get search results in the first place? Naturally it will happen when you search for something particular. Which is why suppose I am someone who is looking for information on global warming. All those portals and pages that have the same keyword mentioned in a meaningful manner will get listed first in the top 3 to top 10 listing. Which is why it is crucial that when the content writers are writing they are given a list of appropriate keywords that can be used in their writings aesthetically so as to optimize their page on the basis of keyword usage.
Content length and Quality
Another defining aspect for SEO these days happens to be the length and the quality of the content that is written. Most of the pages tend to have over optimization of keywords and increase the word length just so that they can rank. However, with the latest updates such as BERT coming in, search engines understand content that is more conversive and natural. Which is why the quality is more important than the quantity and the length is also something that needs to be kept optimum.
