If you are hoping to improve the performance of your website, then you need to know that there are plenty of factors that are part of SEO and web design companies. It is vital that you know what these are and be aware that they would fit into both categories and can have an effect on both areas as well. Keep reading on to find out a few more of the top elements that work together to create an effective and successful site.
Ways that Web Design and SEO Work Together
There are always going to be ways that SEO will work together with what the web design company will do for your site and you need to know what they are. Here are just 5 of the top elements to know about so that you can use them in the look as well as in the SEO, including:
1. Mobile responsive
Your website should be fully mobile responsive and if you haven’t done this, then you are missing out on a lot of customers over the last few years. Also, the majority of the searches these days are being done on mobile phones so if you aren’t making it easy for the users to use, then they won’t buy from you. Ensure that your pages work on all types of mobile devices and that it works properly.
2. Simple to read look
The look of your website is going to have a huge impact on the content that you are posting, which includes the presentation. Even if you have the best content you might be losing out on some viewers because the look doesn’t make it very easy for them to read what they came for. Ensure that you are keeping the content in the right pages and that you aren’t using a lot of useless hyperlinks and much more.
3. Speed
These days the look of the pages can slow down the loading speed and this would mean that users are just going to leave. You need to find out how long it is taking your site to load and how you can cut down the time it needs, including by image optimizing, getting rid of unnecessary plugins, using browser caching capabilities and more. The pages need to load within a few seconds to keep the readers happy before they go somewhere else to get their information.
4. Sitemaps
The sitemaps can help search engines crawl the pages easier and this can give them a guide regarding the content and pages. This is vital for the larger websites because it can also help with navigation for the users and this can help them to find the pages that they are looking for easily. Make sure that everything is laid out in a clear and concise manner and that the content and information given is relevant to the page.
5. Gaining trust
You can’t always measure just how much trust there is between your page and the readers, but you need to gain it to get the page to a higher rank. Once people see something they have a hard time changing their mind, so you need to ensure that you are giving them the best impression possible. Your pages need to be simple to navigate, quick loading and clean with the information that is being searched for.
These are just some of the main things that you need to be using for both your pages as well as the seo. If you aren’t using it for both, then you are going to be missing out on the top ranks and more customers, so go ahead and use them.
The web design company will be able to help you to create the right look and feel for your business website and that will help you to bring in more sales. Also, the perfect look can help you to build trust with the customer and the reader and make it easier for them to come to your site for information. You also want to make sure the pages are mobile friendly and that they are simple to navigate and that everything is easy to read, including the font, colours and even the spacing that is used.
