Instagram is no longer regarded as just a photo-sharing application. Today it is the most popular social media platform. It is the best social channel for boosting your e-commerce sales as it is user-friendly and gives e-commerce businesses brilliant avenues and opportunities for promoting their products and services. You could effectively use this platform for connecting efficiently with the perfect audiences and engaging with them depending on the big data analytics of Instagram. We would be discussing some Instagram tools that are great for boosting your e-commerce business’s growth.
1. Scoutsee for Creating Shoppable Posts
Instagram is a fantastic platform for effectively engaging with your target audience. However, e-commerce stores are encountering a drawback as they are able to add just a single link to their business profile. Moreover, Instagram would not be allowing users to incorporate URLs in their posts and that implies that users are only able to do window shopping.
Suppose users wish to buy a product they have liked and chosen on your Instagram, it would not be possible for them to buy the product directly or just by clicking a link for going to the products & services page. They would be required to visit your site and then search through the entire exhaustive product catalog to identify the chosen product. This was quite troublesome. However, Scoutsee came to the picture and transformed the entire scenario.
Today, Scoutsee helps users to effectively create shoppable posts. You could use Scoutsee for creating your own storefront and incorporate a link to it directly into your Instagram bio. While sharing pictures of your products, you could mention clearly in the caption that users could use the link present in your bio for more information. Thanks to Scoutsee, now shoppers could easily click on the given link to be transported to the personal storefront. If shoppers are looking for a specific product, they could easily click on the products before being taken at once to the product page. You could use effective tools like Scoutsee for increasing the number of real Instagram followers and driving more traffic to your e-commerce site.
Iconosquare: Keep Track Of Your All Competitors
Iconosquare was previously called Statigram. This is a popular and highly-effective statistics tracking tool meant for Instagram accounts. It would be providing detailed reports depending on vital factors like location, hashtags, likes, and engagement details associated with all your Instagram followers. Iconosquare’s attractive features are assessing audience engagement, audience behavior, comment tracker, search engine optimization, and even an influencer search.
Crowdfire for Providing Your Posts to All Your Potential Followers
Crowdfire will be giving you an opportunity to filter all your followers and make sure that the specific product info is delivered to precisely those people who are interested in staying updated and getting all the latest developments and news about your products and services. Crowdfire would be connecting and analyzing your Instagram accounts. It would be successfully identifying all those people who have unfollowed your brand and would place them in the blacklist. Crowdfire would be determining and identifying those people who are actually following you. This tool would be adding all your followers to the White List.
Conclusion
There are a host of cutting-edge Instagram tools that boost your e-commerce business. We have discussed just three of the smartest tools that every e-commerce business must use. These effective tools would be assisting you in organizing your overall e-commerce presence on Instagram and making way for various opportunities in the years to come.
