Whether you choose to follow the latest design trends or not, some movements are too big to ignore – and affect the industry on a large scale. It is not necessary to follow herbs and develop similar styles – often visual aesthetics is secondary to social context, which is running it.
As a result, the most important trend is not the flash-in-the-pan events passed in just a few months – they grow, grow and expand because different designers understand the underlying movement in their own way. In some cases, bandwagon becomes overlapping with those who mistakenly misinterpret and root the root roots: We can name our appropriate part of all design trends, which we are tired of hearing.
Prominent social, political or environmental programs can encourage designers, and the brands they work for, think differently. In some cases, a forward-thinking brand sets an example through its behavior, and shines a mark to follow others.
1. Convertible fonts
Support for them is increasing rapidly both at the OS and browser level, “he explains.” Large providers are moving fast to expand the available typeface. This sets the stage for a major change in how we can design for the Web: We can use any width or weight we want in our design – our vocal range in giving voice to our words Expanding ‘- all still with less file size while improving overall performance.
Variable fonts make it possible to accommodate character width for different screen sizes and languages to accommodate text line (text foreground / background contrast) for people with low screen or low light scenario, as well as Along with the ‘optical size’ characters, they are shown physically in smaller sizes for better readability. And this is what we can see now. Once we have more time and real use cases, there is no point how much we can do.
2. Brands express their personality in new ways
A typical personality is important for brands to cut through a multitude of noise in the market – and the sound of voice can play a big part. For a decade, innocent was celebrated as the prime example of this. Countless imitators followed, when you used to drink a smooth smile while smiling, one desperate to get the same quinky, playful, playful tone. Recently, general ‘artisanal’ tone traction is obtained, packed with honest adjectives like ‘hand-drawn’ and ‘authentic’.
When it comes to market stand-out, the following trends will not be found anywhere else, and the brands are looking for new ways to express their personality in terms of sight and verbally.
After putting stimulants, original programming in the origin of BBC Two’s identity, the agency changed the entire junction programmed into an extended indent using a series of amazing animations to express the movie, instead of the style of content One piece
Rather than branding indents highly, the content speaks only with a subtle curve motif – indicating the name of the channel ‘2’ to indicate the name. It’s an adventurous way of expressing the brand’s personality, which reduces the trends of the region, and we predict that in 2019, even more thinking brands would do this.
3. Brand experience
Content marketing and performance marketing is finally being seen for the problem-the turmoil that they are in social media and UX, and this year the web design will bleed, ensure that the right material is available in each stage It is cold. The value of material strategy cannot really be denied at this point, and it is going to be a big part of the meaningful sites coming out this year.
4. Brands taking a stand
Since 2016 – With the election of Donald Trump’s shock after heated on the heels of Britain’s theatrical breakthrough referendum, one of the most globally divided years in Western politics – becoming increasingly common in favor of the brands is. The result is a rapidly growing tendency for divisive campaigns, which attracts love and hatred in equal measure.
Although many applauded their bravery and integrity, while others destroyed their Nike goods and threatened to boycott the brand in the future. Deep-rooted people, with ideological issues being more divided than the world, we predict that more brands will stand in 2019.
5. Artificial intelligence
Chat boots and Voice User Interfaces, also known as conversation UI, had a big trend last year. Although many of them are not currently operated by AI.
“I think we are going to see lots of talks, articles and case studies on UX design and tampering with AI,” he predicted. “This crossroads will be the most notable in the field of Robotics, the ultimate ‘Headless UI’. To get ahead of this trend, I had the pleasure of taking 20 designers, technicians, writers, academicians and predictions on AI return last September.
6. Focusing on the Experience Brand
Since changes in consumer demand and brands such as Amazon, Uber, Netflix and Airbanks are the reason for the widespread disruption in their respective areas, so the forward thinking companies are rapidly putting digital products and services at the core of digital business models, rather than digital Viewing as a glorious marketing channel
The brand design is becoming a less important way of expressing itself differently than the value of transmitting the brand through each touchpoint, compared to the value of a consistent, intuitive multi-platform user experience.
The solution was to communicate brand values through color, type, and motion principles, translating it to all devices and platform seamlessly – the logo became secondary. Since digital products and services become more integral to brands of DNA in all areas, we will only see this trend in 2019.
7. Brand acting permanently
Unless you are a current US president, stability is climbing on the international agenda. The brands are starting pouring their money where they have a mouth too. If a product uses recycled material, the source of responsible form is produced ethically and attempts to be carbon-neutral, it is not just a philanthropic enterprise for the company – Awareness is also a major selling point for consumers.
In recent months, two Danish names, Danish brand, are also blowing a scar in this place. Lego has announced its first durable bricks made of Plant-based plastics, while Carlsberg unveiled various market-leading innovations with its global rebrands by Taxi Studio. Most notably, Snap Pack is a new way of gluing up the multifaceted compartment, reducing the plastic to 76%.
There was also a major part of the brief description of the permanency taxi, and the Bristol-based agency created a timeless, uniquely Danish branding system that has been prepared for longevity rather than disappearing in a few years. We predict that many more brands will have more centers in front of stability in 2019.
