When a website is launched, its owner expects a huge flow of traffic every day. For this, he/she optimizes the website with different SEO tricks and try to promote its ranking on the WWW. All those websites that are built with modern & trendy web design elements and optimized regularly can appear in Google’s top search results and fetch a significant chunk of business to their owners.
On a number of occasions, SEO professionals observe a sharp decline in website traffic despite applying their best efforts to promote its ranking on the Global Internet. There are many reasons that cause shrinking in website traffic. So, what are the main factors that cause this problem? Let’s read out the below-mentioned points:
1. Changes in the SERPs of Search Engines
When you launch a website and optimize it for the targeted audience using fresh materials, its ranking goes up and down from time-to-time. Let’s understand it with an example- A website owner updates his/her website once in a week with a fresh content. Another site admin updates his/her site thrice in a week. Obviously, Google will prefer your competitor’s website rather than your site while displaying websites and web pages against the searched terms.
So, if you receive less traffic compared to your competitors, increase the frequency of content submission to your website as per your business needs. If it happens, search engine crawlers will visit your website frequently and give its benefits sooner or later.
2. A Sudden Update In Google’s Algorithm
There are numerous search engines in the world. But, most people all the world use Google because of its eye-catching appearance, better search results, simplicity, availability in different languages of the world, and ease of use. So, Google enjoys supremacy over other search engines. In order to reach out the maximum number of people, most webmasters and SEO professionals optimize websites as per Google’s SEO guidelines.
One must always remember that there is a cut-throat competition in the digital marketing world. All professionals try for higher ranking on Google and gain the maximum business opportunities every day. So, to achieve their ambitious business goals, they use unfair means. It breaches Google’s norms for fair competition and gives unfair advantages to undeserving business parties.
In order to prevent the use of unfair SEO practices and let business parties compete fairly in its SERP, Google updates its algorithm from time-to-time. When it happens, all those websites that don’t follow the Google’s ranking parameters, are punished with a low ranking or deleted from its index ultimately if they continue to breach its SEO rules. So, make sure your website is built and optimized as per Google’s standards so that it can easily sustain algorithm updates without making any big changes in daily traffic flow.
3. The Use of Lousy Content In Website Optimization
Digital marketing professionals always need well-researched, fact-filled, easy-to-understand, unique, and grammatically correct content to optimize websites for the targeted audience, elevate the ranking of websites on WWW, attract more visitors and generate leads one after another. As almost all digital marketing activities depend on the availability of high-quality content, the demand for web materials is always higher than the actual production supply.
A good number of SEO professionals use low-quality content in website optimization. Always keep in mind that this unlawful practice can provoke Google to either downgrade your site’s ranking or blacklist it from its search index. So, stop using lousy content in website optimization. Delete all low-quality content on the website and upload fresh ones. It will definitely help you sooner or later.
4. The Loss of High-quality Backlinks To Your Website
We all know that quality backlinks to your website help to gain more exposure to your brand on the web and divert traffic flow and business opportunities to you. When you perform website debugging, optimization, customization, and migration from time-to-time, despite taking all precautions, the overall well-being of backlinks is badly affected. If those links are erased, naturally referral traffic to your website goes down sharply. Fix those issues and generate quality backlinks to your website. You will start getting ample traffic once again as per SEO exercise.
5. Search Engine Penalty
To be honest, the successful management of websites and meeting different goals through it is not a child’s play at all. SEO professionals, webmasters, coders, Team Leaders do make mistakes while handling websites. There are many reasons for which Google can penalize your website and erase it from its search index. If you are a victim of this unfortunate incident, look for ways whether your website can be retrieved or not. If possible, get your website retrieved and be honest in your SEO efforts to avoid penalties from search engines.
Final Words
There are many reasons why traffic flow to your website is declining. Just explore those reasons, fit them ASAP and bring your web-based business back on track. Good luck!
