You must be creating awesome websites, but if you are unable to sell them, then sure they are of no use!
You must be great at creating different types of websites, but selling a website is another thing. You need to be more convincing than artistic. Suddenly, your masterpiece becomes a product, which you need to market and deliver.
Why Selling Websites is challenging?
Whether you wish to sell online or offline, this is a big challenge. With so many designers and the website make available, the competition is overwhelming. Selling websites has become even more challenging as though the number of businesses requiring websites is increasing, but technology has made it possible for them to create such stuff themselves. Also, individuals looking for customized solutions prefer hiring in-house website designers rather than outsourcing their solutions.
What You Can Do?
The great thing is that selling websites is challenging, but not impossible. It is about creating relationships, just like you would do with any other product. So, here check some of the top tips to sell websites or web design services to your potential clients without much fuss. But before you begin ahead, make sure you know exactly How Much Does a Website Cost, And Website Design Packages Truth prevailing in the market.
1. Market the Website’s Utility
A beautiful website is like an art piece, but still, most businesses would not prefer buying it. Modern businesses are interested in returns on their investment. They want increased customer satisfaction. Your site must be more like a problem solving product than a beautiful piece of attraction.
When trying to sell your website, focus more on how your product can help them reach their business goals.
2. Authenticity is the Key
The market is almost saturated and to make your things stand out the easiest way is being authentic. This implies being interested to remain an individual even when you want to present yourself larger than you are.
Be honest and what you do and who you are. Let potential customers see and praise your work. Authenticity makes it easier for customers to connect and as a result, you can build strong relationships.
3. Let Your Clients Learn
This is true particularly when you work with small businesses or promote your services in rural areas. Show current and potential customers some great things that they can accomplish with their professionally built site, like:
● Subscription options
● Bill payments
● Content management
● Newsletter registrations
● Sales
Most of the business owners are not aware of how such features can help their business grow. But don’t just add a list of options, which might make the process more complex. Understand the need of your client and then include options accordingly.
4. Design Products
Most of the potential clients prefer to buy products. Hence, one method to sell more services is to design sites that look like products. For this, you need to systemize your services and understand exactly how long it takes for you to perform specific tasks. Focus on a few services initially and sell them as packages.
This might seem a little impersonal, but in the end, it is better for the client. Creating products in the form of packages improve efficiency and help deliver consistent products. Create products around different needs of your customers, like:
● Ecommerce site
● Magazine site
● Portfolio site
● Lawyer site
● Boutique site
● Jewelry site
● Education consultancy site and more
5. Network
Networking does not imply you need to develop a killer elevator pitch. Rather, you need to sell web design services in a way that you able to serve your customer’s needs.
You must focus on getting your customers first. When searching for new clients, focus on your local community. You can send emails to local businesses, introducing your services and yourself. Join local business organizations and volunteer some of the services. Such steps will help you build relationships with individuals who need your services.
6. Offer More than Just a Design
Though you must be interested only in making websites, you need to consider offering other additional options that will help you sell website design services. You are not required to do such services personally. You can take help from freelancers or agencies that you trust and plan it with your web design services.
Some great add-ons can be social media profile creation, website hosting and management, website customer service, internet marketing, SAAS consulting, and graphic design. Presence of such value-added services will show your potential clients that you really are concerned about business success.
To Sum Up
Just remember that every step measures when you intend to sell your web design services without a sales representative. You can always set your personal goals and try to match them as this would offer you a consistent experience. Such behaviors and actions would precede results.
