Maybe this is not the first time you are reading about blogger outreach. But it will be the first time you will hear all the information about it in a single post. But what is the need to know about it? You can simply hire an SEO agency to help you in blogger outreach. But how will you evaluate the performance of that SEO agency? If you know almost everything about blogger outreach you will find it easy to hire an SEO agency to do it for you. Or who knows that you will be capable of doing it on your own after reading this post.
So without wasting any time let’s talk about blogger outreach and how you can use it to get more backlinks to your business website.
Know About Blogger Outreach & How It Works
There are many ways to get backlinks through an SEO agency and blogger outreach is one of all these ways. Let’s start with the basics and then we will figure out how blogger outreach works.
What Is Blogger Outreach?
Blogger outreach is a process where you reach out to some bloggers and ask them to publish something about you. You encourage or request other bloggers to mention your business website somewhere on their website posts. Does anyone do it? Is it that simple to get backlinks? Or you need an expensive SEO agency to do it? Well, we will discuss how you can use blogger outreach to build links in this post.
Why Blogger Outreach Is important?
Blogger outreach is the most organic method to get backlinks. You are not paying anything, you are not collaborating with anyone, you are just simply making a request. Even there is no need to hire an SEO agency to do this for you. But you have to follow the following steps to do it on your own.
STEP 1: Find The Right Targets
The first step is finding the right targets for your backlinks. There are millions of bloggers out there and thousands of them relate to your niche. So how will you choose the right targets? Will you send thousands of emails daily? No, that’s not the proper way. Follow the instructions below to do it in the right way.
Give And Take
It is the basic rule that no SEO agency will tell you about blogger outreach. You give someone a backlink or mention first, then request him/her to give a return gift to you. They will surely do it for you.
Find Prospects
Finding the right prospects is difficult sometimes, because many websites are related to your niche. But the best one will be those who have the same audience. Sometimes the niche is different but the audience is the same and vice versa, so you have to analyze it on your own.
STEP 2: Never Look Spammy
Now the most important thing of blogger outreach is sending proposals. Sending too many proposals and auto-generated emails is never going to work anyway. Because you will be like spam if you send too many emails. So follow the following guidelines on how to do it.
Write Emails On Your Own
You have to write emails on your own. If you have hired an SEO agency then must hire a content writer to write emails. Never use the same copied content from the web and send it to your prospects.
Contact Right Persons Of Prospect Bloggers
Now the next thing is to contact the right person. If you are sending emails to the sales team of a blogger then it might not work. Because they have nothing to do with your backlink proposals and you have to find the right contact person. Contact content writers, content managers, content head, or the blogger directly.
Use Natural Email Templates
You can use email templates but never choose the wrong one. An email template that looks like a promotional email won’t work here so try to use some natural templates.
Connect Via Other Platforms
Emails are not only the ways to contact, if you find bloggers on Linkedin or Instagram, then contact them there also. An SEO agency may not do this, but you can ask your SEO team to do it for you.
STEP 3: Choose The Right Size Bloggers
If you are sending emails to The New York Times or Forbes and expecting a backlink, you are on the wrong path. You have to choose the right size bloggers as there are bloggers with different sizes of audiences. An SEO agency may know that, but it is also important for you to know it. Following is the classification of bloggers with their audience strength.
● The Enterprise Bloggers
● The Intermediate Bloggers
● Beginner Level Bloggers
● Social Bloggers Or Micro-Influencers
Following the above-mentioned steps you can find the right bloggers for you to generate backlinks. Find the right targets for you and send them naturally written emails. Simply doing this may make you capable of doing it without hiring an SEO agency.
