Do you agree of changing your brand logo more often? If you want your logo to tell the right saga of your company, then you better be wise while choosing a logo and then redesigning it. Undoubtedly, clients purchase your product and can simply differentiate by a brand’s logo. Well, time changes and so the norms and traditions of web technologies and designs.
Once there is a fluctuation in web designs, change your logo sensibility as well. to sustain your reputation amongst the competition, it is essential to undergo the changes and create a new design.There are certain dimensions that designers probably feel uncomfortable about the logo.
Old-Fashioned Logos:
For aged companies, same old logos become traditionally awkward for clients as it grows old and boring. At times it also loses its relevancy with the latest time. The logos are no longer comes in gradient or bubble texts, as it needs to be more catchy and innovative.
Check if your logo is technically flawed:
If your logo contains multiple color scheming than it is pretty expensive for a print. So, too much coloring and complex logo designs might create problems and would desperately require a redesigning.
Moreover, if a perfect font and color blending is not present in the logo making then it is a call-out for bringing something more unique as a logo. Now, the responsibility lies on designers of whatever they create and come up with the popping ideas. It varies with the brand for e:g: Louis Vuitton and Chanel are over 100 years old brands but their logos are still the same. That is when the audience prefer their efficiency.
Redesigning the logo also appears when your company has been merged as it can be an opportunity for your company to emerged with the new substance. New partnership, new logo design and new user experience. This is the commitment from a brand to its audience so that they can hit the right market and right audience.
Another example we can look for is Starbucks, when they change their logo which they call for an epic expansion.
Do you risk for a change?
Some companies may not welcome or adopt easily to the change, as they grow older they might would want to stick to the traditional and old school methods. Well, for a fresh change it is essential for every brand to undergo some changes and redesigning so that people can reload their memory specs. It has been observed that with the old techniques and stale methodologies, several companies did not cope well but were easily forgotten by the customers.
When to change Your Logo?
It is important to realize what your consumers want.The question often arises and leave us impassionate as the requirement for a change is essential but when to undergo this is another question to thought about.
– Start making analysis, if your current logo design is not making or grabbing views then it is time.
– If your sales are stagnant and leads are not that improved,then it’s time to make amendments.
– Lesser traffic represents that your logo is not working to get views for your campaign.
– If there is an increasing bounce rate,then it means that your logo is not drawing attention.
Once you decide when to change your logo, you should make a list of the components to imply. To complement perfectly with your brand, make your logo better for a positive impact.
