Mobile apps have become an indispensable part of the marketing strategy of medium and large enterprises, to build brand awareness and increase sales. Startups and small businesses are also inclining towards the mobile app strategy to survive in the competitive market. As Virtual Reality (VR), Augmented Reality (AR) and Artificial Intelligence (AI) are gaining huge popularity, mobile technology is also going through significant transformations.
Number of Apps in Leading App Stores (As of 1st Quarter 2018)
As per the statistics of Statista, with 2 million available apps, Apple’s App Store secured the second position. 25% of available apps on App Store belongs to the gaming industry. Google Play was the largest app store with 3.6 million apps (as of March 2018).
The year 2017 has witnessed a great leap in terms of mobile app development.
What 2018 has in its store for mobile technology? Explore here.
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1. AMP Will Improve Searches on Mobile Devices
Accelerated Mobile Pages are open-source protocols that improve page load speed on mobile browsers. AMP web pages load 15-85% faster than the non-AMP web pages, resulting in a better user engagement, higher user retention, lower bounce rate, and higher click-through rate. The mobile searching index of Google showcases AMP web pages higher in the search.
2. Cloud-Based App Development Will Gain Momentum
Cloud-based apps are gaining traction as they are supported by the cloud storage and decrease the load time on internal memory. These apps help business owners streamline their operations, access the data anytime, increase the productivity and collaboration. Moreover, cloud-based apps are more secure than the apps supported by the local storage.
3. IoT and Wearable Technology Will Change the Landscape of Mobile App Development
Apps equipped with IoT and wearable technology have grabbed maximum users’ attention in 2017 and this trend will continue in 2018. As per the statistics of Gartner, by 2020, there will be 20.4 billion IoT connected devices worldwide. The demand for wearable technology in mobile app development will increase considerably, particularly in manufacturing and healthcare domain.
4. Android Instant App Will Change the Traditional Approach of Mobile App Development
With the help of this technology, users can open a certain part of an Android app in the Google Play Store without downloading it. Users can experience the app without wasting their time and mobile data. If they like the app, they can install the complete version for further use. As per the statistics provided by Google, more than 500 million mobile devices support the Android instant apps. This technology is expected to bring a revolution in Android app development in 2018.
5. Security Will Become a Major Frontier
Mobile payment has experienced exceptional growth in the last few years. The increasing online transactions via mobile have arisen the need for mobile app security. High-level authentication, authorized APIs, data encryption, and repeated testing of apps are some the mobile app security best practices that will be adopted by developers to ensure the security of apps.
These are the top mobile app development trends that will dominate in 2018. If you want to leverage the growing mobile technology, stay updated with the latest trends and choose the experienced India mobile app development agency for the development of your app.
