A website is an important offering for any business and in this age of click baits, you need to shine out over your competitors. There is only one way to accomplish this goal and that is to improve your business website. In this post, we will offer you 5 tips to improve your business website and website traffic along with it:
1. Figure out a goal for your website:
The first and foremost thing to do before launching your website to the public is to figure out its goal. Well, don’t make a website just for the sake of making it. Understand as to why you need a website. What do you want your website to showcase and convey? Once you have figured that out, then start making changes to your existing site and web design. Add or delete pages, do some restructuring, make yourself a new landing page. Can you make it presentable with a clear view of what your website ought to be? If yes, then you have already taken the first step forward.
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2. Add testimonials:
So your website has been up and running for some time now but it really hasn’t been able to capture the imagination of the customers. Why? Maybe because you are not exactly voicing your customer’s views about your products. Your customers are your biggest assets and having testimonials from them will not help capture the attention of new potential customers but it will also help show your company in a better light. After all, a business is all about its appearances.
3. Make use of big, bold images:
The thing with making a responsive website is that you have the freedom to be creative. You don’t need to be like Tom, Dick and Harry from the next street and mirror all their moves into your website to make you look like another chump playing in the market. Make use of big creative images and try and get the attention of your customers with it. This is all the rage going on in 2018 and the bolder you are, the bigger returns it will help you pay.
4. Make use of Analytics:
Website analytics is something every business ought to make use of. Wouldn’t you like to know your customer base, where they come from, the bounce rate your website gets per day or week? There are a lot many interesting things you can gather with analytics tools and having one for your website is a great way to understand the market and cater to it accordingly. Looking for more such interesting tips, then be sure to check out Online Savings Hack.
5. Make your website mobile friendly:
This may seem like a petty thing to do but most businesses today suffer from the evil of not having a mobile-friendly website for their customers. Did you know that Google gives an automatic boost to websites that are more responsive and mobile friendly? Also every person today has a smartphone in their hand that they use on a constant basis. Mobile browsing is on the rise and your business definitely needs to catch up that ever moving train.
While there are many trends to follow up on to improve your business website, the above points, however, will help you begin that process. Good luck out there.
