Over the period, email marketing has remained one of the oldest online promotional ventures which have been proved quite effective, and it is even more useful and fruitful today. But the most advantageous feature of email marketing is that it can very well comply with the new age marketing strategies that include social media marketing as well. It caters excellent benefit in the effort of promotion of products to the more significant sections of the market in a lot more enticing and captivating way.
Each of the social media platforms has its unique features of functioning. But when you combine it with another online platform, the impact multiplies. The social media platform like Facebook and LinkedIn already have a significant effect as far as the promotion of commodity is concerned. And as the latest trend, Instagram is steering ahead to make its influence felt like an equally effective platform for marketing promotion. When you pair it with email marketing, the effect could be more than you could ever expect.
The mind-blowing increase in the number of Instagram users
According to Instagram the number of monthly active users as of June 2018 had reached 1 billion monthly, up from 800 million in September 2ß17. Therefore, it is already established as a reliable visual marketing platform for the promotion of any product. Since Facebook and Twitter are already a significant video advertising platform, Instagram is standing apart with its unique offering of images. Therefore, when you combine it with email marketing, the gesture is unique and therefore, the impact is cumulative.
Combining email marketing with Instagram has a significant impact
Recently an online retailer experimented with using Instagram images to create impressions and increase purchase from its email marketing campaigns. The result found seven times increase in log-in to their online marketing site.
In one case study, an online fitness retailer inserted Instagram images in the emails and got seven times the engagement in a 24-hour period after doing that. But the other survey found that only 14% of marketers are using social media images in their email marketing efforts amongst which Instagram content has a little share. It only reveals that enormous opportunities are yet to be explored in this new venture.
How to Use Instagram to enhance your Email marketing impact
Every day around 205 billion emails float into the inboxes of the Gmail account holders, and a single click can separate one from the ocean of massages and make the content of that particular mail unique. Therefore, with a well-thought-out marketing strategy, it could be fruitful in promoting your product. Now, if you pair it with Instagram, the result is multiplying.
In recent trends, many emails are coming with button links to social media pages for organizations, although it will be more useful to incorporate a live feed.The IT experts can accomplish the job by only customizing a few HTML codes.
Another substantial advantage of making this pair of email and Instagram is that the content is automatically updated in real-time apart from making the emails more attractive and captivating. It is highly beneficial in saving the time and resources of the marketing department of the company and ensures that your content is always available with the latest information and development. It is equally crucial for both the B2B brand and for the B2C brand. But live feed is not the ultimate end for you. You need to explore Instagram’s popularity to expand your reach and make the mark of your product to the more extensive section of the market. You need to keep the fundamental fact in your mind that the human aspect of any marketing strategy has a more significant impact on the psychosphere of the market and the Instagram followers can be engaged in a great way to communicate your brand values to people connected to them in their platform or others.
How to create a landing page for Instagram?
Although it is a common practice to lead the Instagram followers to the company website, it is still better if you think otherwise and redirect your Instagram followers to a customized landing page where they have easy access to all your product related information and offers. An Instagram-specific landing page is found to have 40% more lead generation advantage than directing the users to the company website. It helps in eliminating all confusions in the mind of the customers and will stop them from browsing through various web pages on your site.
Whenever you receive the name and contact email ID of the users, you can immediately deliver them free valuable content or the promotional coupons. As they start enjoying the benefits of participating, you can also make use of the same users to expand your customer base by adding more followers to your account.
Must consider the relevance of the images
You should be quite thoughtful while selecting the Instagram images as creative assets for use in the email account. There may be different themes in different seasons which could impact the mind of the people in different ways. Your team of IT experts should keep these facts in mind while selecting the images. One should not take it for granted that any Instagram images will work magically. A well-thought-out plan is necessary here.For example, the consumers usually show an affinity for editorial-style images. Therefore, it will be important for brands to showcase this content within emails.
Outcome
Always keep in mind as the basic fact that content is and will remain the primary marketing factor to promote your commodity. But with the fast-changing trend of the time, you also can use the best advantages of the social media like Instagram along with your email marketing for availing yourself the best outcome.
